Colour is a powerful visual communicator of your brand’s values and how it is perceived. Different colours, hues and tones can evoke certain emotions and reactions and have an important role to play in influencing human behaviour and decision-making.

It is therefore vital to take care and consideration when choosing a cohesive colour palette that reinforces the values and personality of your brand.

Used effectively across your business cards, stationary, products, packaging, social media and website, your colour palette will help you become memorable and standout in your industry.

Here are three trending colour palettes we are loving right now:

1. Vibrant Pastels:

* Soft, muted pastel hues with a pop of bold, saturated color.

* Use delicate shades of lavender, blush pink, mint green, or baby blue.

* Add a vibrant accent color like coral, electric blue, or sunny yellow for contrast.

* This palette creates a playful, youthful, and energetic vibe.

* Suitable for brands or designs targeting a younger demographic or promoting creativity and joy.

2. Moody Jewel Tones:

* Rich, luxurious hues inspired by gemstones and dark undertones. This palette conveys sophistication, mystery, and a touch of glamour.

* Incorporate deep colors like emerald green, sapphire blue, amethyst purple, and ruby red.

* Mix in darker neutrals like charcoal gray, midnight black, or navy blue.

* Works well for high-end or luxury brands, fashion, and artistic designs.



3. Earthy Neutrals:

* Shades of warm browns, beiges, and creams inspired by nature.

* Combine earthy tones like terracotta, sandy beige, olive green, and warm gray.

* This palette exudes warmth, simplicity, and a connection to the natural world.

* Works well for brands or designs focused on sustainability, wellness, and organic products.

Colour trends can change over time, and it's essential to consider your brand identity, target audience, and design context when choosing a colour palette. Adapt these trends to align with your brand's personality and aesthetic.