6 powerful tips to supercharge your SEO, enhance search engine rankings, drive more traffic, and increase sales to your Shopify store.

In the previous blog post we looked at why SEO (Search Engine Optimization) is important for Shopify stores.
SEO is crucial in driving more traffic to your Shopify store and plays a major role in increasing sales. A well-optimized Shopify website also signals credibility to both search engines and users.

Although most Shopify themes have SEO built in, ensuring you have certain features managed on your store can help you optimize your content.

Here are six powerful tips to basic tips to improve the search engine ranking of your Shopify store:

1. Optimize All of Your Web Pages:

• Use descriptive and keyword-rich product titles, descriptions, and meta descriptions.

• Add alt text to your product images for Accessibility with relevant keywords.

• Include customer reviews to boost credibility and increase keyword density.
  

2. Choose SEO-friendly URLs:

• Customize your URLs to include relevant keywords instead of using generic product IDs.

• Keep URLs concise and descriptive.
  

3. Improve Site Speed and Mobile Responsiveness:

• Optimize your website's loading speed by compressing images, minimizing code, and utilizing caching techniques.

• Ensure your site is mobile-friendly by using a responsive design that adapts to different screen sizes.
  

4. Conduct Keyword Research:

• Use tools like Google Keyword Planner or SEMrush to find relevant keywords with high search volumes.

• Incorporate these keywords naturally into your product titles, descriptions, headings, and meta tags.
  

5. Build High-Quality Backlinks:

• Encourage other reputable websites to link to your Shopify store.

• Consider guest blogging or collaborating with influencers in your niche to generate backlinks.

• Participate in relevant online communities and forums, linking back to your store when appropriate.
  

6. Accessibility:

   • Ensure your website is accessible to all users, including those with disabilities.

   • Follow web accessibility guidelines to make your content perceivable, operable, understandable, and robust. This not only benefits users but can also positively impact your SEO.

   • Use an accessible theme. Look for themes that have built-in accessibility features and comply with WCAG (Web Content Accessibility Guidelines) standards.

   • Add descriptive alternative text (alt text) to all images on your store. Alt text helps screen readers describe the image content to visually impaired users. 

   • Test your store's navigation using only the keyboard. Make sure all interactive elements, such as links and buttons, can be easily accessed and used with the keyboard alone.

   • Ensure colour contrast: Maintain sufficient colour contrast between the text and background colours. This helps users with visual impairments read your content more easily.

Remember, SEO is an ongoing process, and it's essential to regularly analyze your website's performance, monitor keyword rankings, and make necessary adjustments to improve your search engine visibility.

There is always a lot you can do with SEO but with every Shopify project, we take care of the essential and industry Standard SEO practices. To work with us on your next project visit: www.kyomidesign.com/Services