Dr. Arif Aslam
Dr. Arif Aslam is a Consultant Dermatologist, fellowship trained, specialising in Mohs surgery; the leading technique for removing facial skin cancers. He's one of a few select specialists working in the UK to have completed an accredited American College of Mohs Surgery fellowship - the world's leading membership organisation specialising in Mohs micrographic surgery and reconstruction.
SERVICES
+ Brand identity design
+ Squarespace website re-design & development
+ Custom illustration
+ Presentation Design
+ Motion Graphic Creation
The Brief
As a Consultant Dermatologist and Specialist in the field of skin cancer, Dr. Arif Aslam required a new brand identity to resonate with his target audience. I created a custom logo and illustration to clearly represent Dr. Aslam’s speciality and a clearer typography system with the key age group demographic of 60+ year olds in mind. After conducting research on colour psychology within the healthcare field and the use of colour in the National Healthcare System, I created a lighter and softer colour palette.
The brand identity provided the foundations for the website redesign and the focus was to highlight Dr. Aslam’s expertise and treatments. After I conducted a data analysis of the performance of this previous website, I was able to establish clear objectives for the design of his new website based around his target audience. Web accessibility compliance and UX design principals were key in building a user friendly website for the 60+ year age group who potentially have a loss of vision, vision fatigue and manual dexterity.
