Blossom Tea Co.

Blossom Tea Co. is a conceptual Japanese tea brand that is all about wellness and balance. I always enjoy a cup of Matcha in the morning, not only for how it helps me to wake up but for it’s reported high antioxidant content and health benefits.

The Brief

I wanted to create a vibrant, fun and clean visual identity for this tea brand that could stand out from other brands in the tea industry. I moved away from typical visuals such as tea leaves, and focused on typography and a brand mark with elements of symmetry and movement, as the Blossom Tea Co. brand is all about wellness and balance. The webpage explorations were also based on the Shopify platform to tie in with the brand identity and demonstrate a well rounded brand experience across all touch points.