Kelsey Rose Bridal

To support the brands transition to the Shopify platform with the brand identity design created, I redesigned and developed a brand new website which allows both B2B Wholesale and D2C functionality. The design and development of a password protected Retailer Portal was a key element of the project, alongside the integration of the Shopify B2B app Sparklayer.

The previous brand colours and typography were not accessibility compliant, and so I developed a new and compliant colours palette and a typography system which was used throughout their entire new website.

Utilising Figma, Photoshop and Illustrator, the team were able to envisage their new website as a contemporary, fresh e-commerce experience which is better suited to their target customers through the high fidelity prototypes I created. With a fresh and modern design approach, the functionality of the site keeps in mind both the user experience of the retailer and target bridal customer.

SERVICES

+ Shopify Website Re-design
+ Shopify Development
+ Development of a customised B2B retailer portal
+ Brand design for typography system and colour palette