Custom fonts & Shopify - 5 key tips to consider when adding your brand fonts to your Shopify store.

While Shopify provides a selection of fonts that users can choose from, there are situations where adding a custom font becomes necessary to match your branding to create a cohesive visual identity across all of your e-commerce brand touch points.

Customers come across brand fonts whilst interacting with your product marketing materials, packaging and social media. Having brand fonts visible on your Shopify online store is no less important.

When adding a custom font to a Shopify website, there are several key considerations to keep in mind for a smooth integration and optimal user experience.

These factors include readability, accessibility, and compatibility across devices and browsers. Properly integrating the custom font, ensures it enhances your Shopify website's design and user experience without impacting site performance or accessibility.

Here are some key tips to consider when adding your brand custom fonts to a Shopify store:

1. Font Licensing:
   Make sure you have the proper license to use the custom font on your website. Fonts are often subject to copyright and licensing restrictions, so check the font's license agreement to ensure you have the right to use it on your online store.
   

2. Font Formats:
   Ensure that the font files are in the appropriate web font formats, such as WOFF, WOFF2, TTF, or EOT. Different browsers support different font formats, so providing multiple formats ensures compatibility across various devices and browsers.
   

3. Fallback Fonts:
   Always define fallback fonts in your CSS in case the custom font fails to load for any reason. This ensures that users will still see readable text even if the custom font is unavailable.
   

4. Performance Testing:
   Test your website's loading speed and performance after adding the custom font. Monitor any potential impact on load times and make adjustments as necessary to maintain optimal performance.
   

5. Browser Compatibility:
   Test your custom font across different browsers and devices to ensure it displays correctly and consistently. Browsers may render fonts differently, so it's essential to check for any discrepancies.
   

6. Responsive Design:
   Ensure that your custom font works well and remains legible on various screen sizes, from desktops to mobile devices.
   

7. Accessibility:
   Check that your custom font meets accessibility standards for readability. It should have sufficient contrast and be easy to read for all users, including those with visual impairments.
   

8. Backup Plan:
   Have a backup plan in case the custom font causes issues or is not loading correctly. Be prepared to switch to a different font or revert to the default Shopify fonts if necessary.
   

Looking for help to create a greater brand presence on your Shopify store? To work with us visit: www.kyomidesign.com/Services